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content atlas.
Buy for $20

Every piece of content has five coordinates.

The Content Atlas maps them: 146 formats, 160 channels, 167 surfaces, 11 funnel stages and 4 ownership types, with 77 plays, their variants by track, and a content kit. Read it as a spreadsheet. Hand it to your AI as JSON with schema. Plan and audit with the Claude skill.

(format, channel, stage, ownership, surface)
format
146formats
channel
160channels
stage
11funnel stages
ownership
4ownership types
surface
167surfaces
Buy for $20

The stage decides first.

Pick where your reader is.

“Why does this hurt?”

Knows the pain, not the solution

Your job

Name and frame the problem

Proof they need

None

Ask them to

Read, subscribe, take quiz

Formats that fit

Written / Text, Audio, Video (long-form), Interactive

Channels that fit

Organic search, blog, podcast, owned social

Where they see it

Search result, blog page, podcast player, quiz page

Measure

Organic traffic, time on page, subscribers

What the atlas covers

146formats

What the content is: blog post, teardown, calculator, webinar, quiz, case study, with modality, length, reuse and stage fit.

160channels

Where it is distributed, with ownership, control, cost, speed, measurability and the formats each channel carries.

167surfaces

The exact page or screen a person sees it on, and which funnel stage that surface suits.

11funnel stages

From unaware to resurrection: what the person believes, what they ask, what proof they need, what to ask of them.

4ownership types

Owned, earned, paid and shared, with subtypes and the risk each one carries.

77plays

Proven combinations of stage, format, channel, surface, CTA and metric, with when to use them and the risk.

34play families

The mechanism behind each play, with its variants for general, B2C, B2B and developer products.

65content kit items

Concrete pieces across 6 layers, from daily posts to docs, with length, where each lives and its job.

153classified placements

One worked row per content type across 92 columns, ready to copy for your own product.

41metrics

A dictionary with definitions, the stage each one measures, and a KPI tree.

10policy rules

Channel and content rules to check before anything goes out.

16JSON files

Each with its own JSON Schema. Dropdown values become enums, so a model can't write a channel or stage that isn't in the atlas.

One mechanism, a variant per track

Plays are grouped into 34 families by the mechanism they use. Pick the family, then the variant for your kind of product and the reader's stage.

Community

Being useful where the audience already talks

Any
  • AW-06

    Community (Unaware, Problem-aware)

B2C
  • C-PA-3

    Community (Problem-aware)

  • C-SA-4

    Community (Solution-aware)

  • C-ON-4

    Community (Onboarding)

  • C-RE-3

    Community (Retention)

B2B

  • No variant yet

Developer
  • D-03

    Discord seeding (Problem-aware)

  • D-04

    Reddit answers (Problem-aware)

  • D-14

    Own subreddit seeding (Problem-aware)

A content kit for composing

65 content types across 6 layers, each with its length, where it lives and its job, plus a minimum viable kit, a reuse rule that cuts one recording into nine pieces, and a first-week build order.

  1. Founder conversation (spine)

    This is what you post daily. It's not marketing. It's the actual work, shown publicly.

  2. Inspectable proof

    This is what makes the spine credible. Evidence, not claims. Failures included.

  3. Durable explanation

    This is the canonical version. What people find when they arrive later. Searchable, linkable, permanent.

  4. Route to act

    This is where curiosity becomes install. One clear path per audience.

  5. Amplifiers

    Content that borrows other people's audiences. You produce it, they distribute it.

  6. Feedback loop

    This is how objections and questions become the next piece of proof.

One model, three ways in

The spreadsheet

19 sheets, including the content matrix, registries, plays, play variants, the content kit and an audits sheet that counts gaps, mismatches and dead ends as you fill it in.

Content Atlas spreadsheet (.xlsx)

JSON with schema

16 JSON files, each with its own JSON Schema. Dropdown values become enums, so a model can't write a channel or stage that isn't in the atlas.

16 JSON files with JSON Schema

A Claude skill

Instructions that teach Claude to map your product's content, compose pieces from the kit, classify what you have and audit a plan.

Claude skill with audit rules
content-matrix.json
{
  "ID": "P001",
  "Title": "Blog posts",
  "Format item": "Written / Text: Blog post / article",
  "Primary channel": "Owned: Blog",
  "Primary ownership": "Owned",
  "Surface": "Article page",
  "Detailed stage": "Problem-aware",
  "Play": "AW-03",
  "Primary CTA": "Read related / subscribe",
  "Primary metric": "Traffic",
  "Classification source": "Derived classification"
}

A real row from content-matrix.json. Every value comes from a registry.

What the Claude skill does with it

Map your product

Picks play families and variants by stage, fills placement rows from the registries, links each to its next step.

Compose

Turns each placement into kit pieces and cuts one source asset into its derivatives.

Classify

Tags your existing posts, pages and emails with all five coordinates.

Audit

Runs six checks and reports numbers with row IDs, separating hard defects from signals.

  1. Axes in use

    Enough formats, channels, stages, ownership types and surfaces

  2. Integrity

    Duplicates, orphan spokes, unknown channels or surfaces

  3. Tag completeness

    Every row has the seven required fields

  4. Gaps

    Empty stages, fragile stages, channels missing at decision time

  5. Mismatches

    Decision content on awareness surfaces, forms shown to strangers

  6. Funnel linkage

    Where each piece sends the reader next, and which pieces are dead ends

Is it for you

It fits if you

  • plan content with AI and want it to work from a fixed structure, not guesses

  • run a product and need the whole funnel, not only top-of-funnel posts

  • build tools and want a content model as data you can extend

It doesn't fit if you

  • want finished posts written for you; the atlas is structure, and your message stays yours

  • need a content calendar; this is the model a calendar is built from

Get the atlas

$20

One payment. Download right after checkout.

  • Content Atlas spreadsheet (.xlsx)
  • 16 JSON files with JSON Schema
  • Claude skill with audit rules
Buy the atlas for $20
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